Our Phylosophy

At Fresh Square we know that fresh products taste better and are better for you.

We produce all of our ready meals in a completely natural way, using 0% additives, 0% flavor and color enhancers and no pasteurization or product sterilization, keeping the food as it should be, in order to provide you and your family with a healthy, affordable and convenient meal every day.

All of our products are packed in naturally modified atmosphere (using MAP* technology), in order to fully preserve the quality of our ingredients.

*Modified Atmosphere Packaging (MAP)
Packing and preserving products, without altering the physical or chemical properties of foodstuffs, or adding any unnatural ingredients is only possible through Modified Atmosphere Packaging (MAP). This natural method is rapidly gaining in popularity around the world, as it is completely natural, safe and reliable.


Fresh Square was created as a counter balance to all of the unhealthy food options that are being made available in Serbia, on a daily basis. We have partnered with the best retail chains in Serbia - IDEA and Mercator under the FRESH SQUARE – SERVED BY IDEA, ie. FRESH SQUARE – SERVED BY MERCATOR trade mark, in order to make our meals available to the widest public, with a seal of approval and guaranty of quality.

In order to reduce production costs, the food industry is constantly creating more and more unhealthy food choices. We believe that great taste depends on fresh and healthy ingredients, and that there is no compromise when it comes to food.

Our mission is to help make it easier for people to do themselves some good. That mission is more relevant today than it was ever before. The health benefits of eating more fruit and vegetables are well known, yet over two thirds of us are not getting our recommended daily fruit and vegetable intake. We make tasty, healthy, convenient dishes to help people get healthier and more balanced meals into their diet.


Coming soon


Hearty and rich soups, designed to be the unmissable part of your main daily meal, or a perfect healthy snack.


Our sushi is prepared fresh every day and delivered to your store each morning to provide you with a healthy meal.


Classical, healthy and full of great flavors. All of our produce is bought fresh every day and sliced by hand to give you our special personalized touch.


Homemade pasta, soft and succulent, with an array of flavors designed to delight you.

Home Cooking

Healthy, balanced and convenient with dishes and flavors you do not expect to find outside of your mother’s kitchen.


Fresh, high quality desserts with no E letters or additives, just real ingredients.


Available in the following stores:

  • IDEA super, Masarikova 5
  • IDEA super, Bulevar Mihajla Pupina 4
  • IDEA, Bulevar kralja Aleksandra 44
  • IDEA London, Kralja Milana 28
  • MERCATOR, Bulevar umetnosti 4

Nigiri Salmon

The purest taste of salmon you can imagine, and prefect for a first sushi experience.

Nigiri Mix 6

Combined to give you your favorite tastes in one serving.

Nigiri Mix 9

The ultimate nigiri mix, giving you the ideal seafood combination.

California Rolls

One of the most famous rolls in the world. Crab meat and avocado - who can resist?

Salmon and Avocado

Delightfully simple and full flavored.

Teryaki Chicken

Chicken like you have never tasted before. Great for foodies of a more continental persuasion.

Vegetarian Rolls

The ideal balance of fresh, raw vegetables in a light and airy roll.

Philadelphia Rolls

A global favorite - salmon, avocado & Philadelphia cream cheese.

Spicy Tuna

Perfect for those who like to spice it up.

Omega 3 Salmon

Great for a detox day or a healthy lifestyle.

Fine Selection

The finest blend of balanced flavors.

Healthy Box

The lunch you eat when you want to be good to your body.

Extra Salmon

For the salmon lovers - three different salmon options, to fulfil your salmon cravings.

Best of

The perfect selection for a light dinner, or a family snack with your movie. So much better than popcorn.

Watch the Video

  • Let food be thy medicine and medicine be thy food.


Contact Us

Fresh Square Office & Production

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